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TVG Marketing Blog

The Beauty of Signage

Jacob Evan

September 30, 2020

Everyone knows that signs are a “must-have“ for any business. This is especially true in apartment communities where a sign may be the first impression a potential resident has when looking for their new home. Signs go much further than just your first point of contact though; signs are vital to providing an orderly environment.

Signs set the tone for a community.  Let’s take a look at some of the advantages certain signs can provide:

New or updated “monument” style signs are a great way to increase the curb appeal of your property. As an additional tool for attracting new residents, or to herald a management change, new ownership, or new branding, these signs can be a cost-effective way to improve your community’s image.

Directional signs throughout your community are an obvious necessity, but they can also add a welcome design element or a touch of color while pointing the way to a building or apartment. Of course, you’ll want to be sure directional signs will lead all potential new residents to the leasing office.

All community amenities have rules to help protect residents and prevent abuse of your facilities. This is important for fitness centers, playgrounds and, pools. Pool rules must be prominently displayed to keep swimmers safe and always aware of your community’s policies.  

Every parking lot needs signs to communicate parking policies, assigned spaces and towing information. Investing in quality signs that will last and look great will reduce maintenance or replacement costs in the long run.


Freeze alert signs are essential for those winter months when residents need to be reminded to let their faucets drip, open cabinet doors below the sink, and keep heat at 68 degrees or higher. As a seasonal concern, it makes sense to work with a sign professional to have signs ready for the winter months to handle any freeze warnings.

By staying mindful of your community’s signs, you can potentially increase both new business and resident awareness.

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