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TVG Marketing Blog

Summer Action Plan

June 11, 2025

1. Plan Events That Bring People Together

Goal: Foster a stronger sense of community and increase resident retention.

✅ Host a kickoff BBQ or ice cream social
✅ Try themed events: poolside popsicles, courtyard concerts, or lawn game tournaments
✅ Partner with local vendors for giveaways or small pop-up markets

Bonus Tip: Keep it consistent and inclusive. Families, singles, and seniors should all feel welcome.

🛠️ 2. Tackle Preventive Maintenance Early

Goal: Avoid mid-season emergencies and costly repairs.

✅ Inspect & service HVAC systems
✅ Power wash buildings and walkways
✅ Check and clean gutters and downspouts
✅ Schedule pool inspections and equipment servicing
✅ Trim trees, fix exterior lighting, repaint faded signage or curbs

Bonus Tip: Use a seasonal checklist to stay organized.

🌺 3. Boost Your Curb Appeal

Goal: First impressions make lasting residents.

✅ Refresh landscaping with seasonal flowers
✅ Add solar lighting or decorative planters
✅ Ensure trash areas are clean and organized
✅ Highlight entryways and leasing office with inviting décor

Bonus Tip: Take before/after photos to track improvements—and use them in marketing!

📢 4. Communicate Clearly & Often

Goal: Reduce confusion, complaints, and increase resident appreciation.

✅ Send a summer newsletter (like this one!)
✅ Use door hangers or bulletin boards for friendly reminders
✅ Share pool rules, pet policies, and maintenance updates
✅ Encourage feedback and suggestions through email or surveys

Bonus Tip: Friendly, positive messaging builds trust and transparency.

🔑 The Key Takeaway

Summer is your golden window to create memorable resident experiences, show off well-maintained spaces, and make your community feel like home. Use this season to engage, upgrade, and connect—and your residents will thank you with loyalty and referrals.

Here’s to a smooth, sunny, and successful summer!

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