Attention Vendors: Top Tips For Marketing During COVID-19
No longer is it business as usual. People’s daily routines and lives have been greatly altered, and we can all agree that these are uncertain times for everyone. At a point in time when much has come to a standstill, businesses need to continually reach out to their clients and prospects. Now is not the time to go silent. Your targeted audience needs to know that you’re still operating, what services you are offering, how your business is adjusting to this new reality, and how you can help.
Here are a few ways your business can utilize marketing strategies to keep your company moving forward to not only survive this crisis but prosper.
1. Email Marketing
Email Marketing is always a great way to connect with your clients, but never more than now as people flock to the internet to do business from their home offices. Emails can be automated and scheduled to go out according to a pre-determined plan. Take this time to nurture your existing clients and leads, possibly with an email newsletter or email updates highlighting your company’s efforts to help your clients, the community, or philanthropic cause. If your business is being respectful and compassionate, clients and prospects will remember. This will establish client trust which is invaluable to the longevity of your business now and setting yourself up for long term success in the future.
2. Social Media
Everyone is spending more time online, now more than ever before. With so many people working from home, kids taking classes online, and social distancing as much as possible, people are glued to social media. And, with all this time spent on social media, engagement and reach are through the roof. There couldn’t be a better time to put your company in front of your clients where they are already scrolling. One way to maximize your reach on social media is using relevant hashtags. Hashtags not only extend your reach, but also help to portray your company as one that is current and in tune with their targeted audience.
3. Is Your Business Online?
With so many people online, search traffic has increased significantly over the past weeks, and reports indicate this trend will continue. Your website has the potential to be visited and viewed more than ever before. Now is the time to cultivate your digital presence. Evaluate your website to make sure it is representing you as the powerful tool it can be to drive business to your company. All of your emails should include a link to your website. Another easy step you can take is to make sure your business has been claimed on Google. This is a very simple task, but ultimately has the potential to have a big impact on your business by helping your prospective customers find you, then giving them fast and easy access to your products or services. The next step would be to research search engine optimization (SEO) strategies to move your company up on the Google search engine results pages. There are many ways to accomplish this goal depending on the time and resources you are willing or able to invest.
4. Provide Opportunities by Providing Special Offers
Your company has the opportunity to show support for your clients by offering special incentives or discounts that can benefit your clients in the current climate, in addition to keeping your revenue flowing. With so many people at home browsing for the best deals in every area, both business and personal, this is a great way to engage with your clients and potential clients while also improving the stream of revenue coming your way.
5. Success Post COVID-19
This is probably the most important tip of them all. At some point, this will be over and when that time comes, you want to be ready to hit the ground running. With a proactive program to continually reach out to your clients and prospects now, you’ll be ready to build on the marketing efforts that you’ve already put in place when this is over. Don’t let the current situation deter you from forward thinking. Now is not the time to stop your marketing efforts. It is the time for you and your company to be even more strategic in implementing your marketing ideas.
When it comes to marketing during this pandemic, keeping the tips above in mind can help your business now and in the long run. Being informed during this time is one of the most important ways to ensure that your business comes out on top, while also making sure your customers are aware of your caring, time and efforts to help during this unprecedented period of time.