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Brand Development



Baseball legend Ivan “Pudge” Rodriguez is a former Major League catcher inducted into the MLB Hall of Fame in 2017. This well-loved, former Texas Rangers standout earned thirteen Gold Gloves during his twenty-one year career. In 2019, Pudge partnered with Nine Band Brewing Company to develop 13 Gold lager. TVG Marketing Services, Senior Art Director, James Simmons worked closely with Pudge and his team to design the 13 Gold logo and packaging for the new beer. 13 Gold can be found in major grocery chains and on tap at many popular breweries. Along with the logo, the light gold cans feature a stylized likeness of the baseball great along with some of Pudge’s incredible career accomplishments.


Pudge Rodriguez



Service Offered:

Design of the 13 Gold logo and packaging for the new beer.

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