How My Car Became Our Marketing Vehicle (AAGD Salute To Property Management Parade)
We Love A Parade!
Recently, TVG Marketing Services was excited to participate in AAGD’s (Apartment Association of Greater Dallas) first ever “Salute To Property Management” parade.
Coordinating a happening of this scope was no small task! In addition to locating an area with a high-concentration of apartment communities, organizers had to also take into consideration the number of participants and the logistics of routing the vehicles in and out of the communities.
It was decided that there would be two separate parades with thirty vehicles each. Parade One would cover the Valley Ranch area in North Irving, Parade Two meandered around a large portion of Las Colinas (also in Irving).
Slots were made available to the vendors on a first-come, first-served basis. Not surprisingly, both routes quickly filled up. This was likely due to everyone’s excitement for finally being able to “get back out there” —even while practicing social distancing.
Two small groups of volunteers did a run-through of each route prior to the parade noting points of concern such as tight-corners, security gates and whether or not the leasing office was open.
As vendors were planning how they would decorate their cars and trucks to receive the most impact, AAGD was busy coordinating with the management companies located along the routes, giving each a window of time as to when the parade would pass by.
Happily, on parade day, the sun was shining and spirits were high as participants met and lined up for their respective routes. Smiles abounded as friends and colleagues who hadn’t seen one another in several weeks were able to reconnect.
As the processions moved along their routes (with a lot of help from the Irving police department), snaking in and out of the various communities, many residents came outside to see what all the honking, music and hollering was about. It was heartwarming to see that what we were doing was bringing so much happiness to so many people.
In about an hour and a half, it was over and we made our way back to the starting point. There was an overwhelming feeling of joy and shouts of congratulations between all the participants.
We watched as everyone reluctantly left the parking lot and headed our separate ways. For most of us, it’s frustrating not knowing when we’ll all be “together” again.
Participating in the parade made us realize the level of mutual appreciation and support shared by property management professionals and the vendors who serve them.
It was truly a proud moment and an uplifting experience!